Qualification Standard
| Authorising body: | Ministry of Industry and Trade |
|---|---|
| Group of fields: | Business |
| Occupation: | |
| Validity of standard: | From 11/2/2022 |
| Qualification level: | 5 |
Qualification Standard
| Vocational competence | Level |
|---|---|
Knowledge and comprehension of basic marketing principles |
5 |
Knowledge and comprehension of the marketing mix |
5 |
Knowledge and comprehension of marketing strategies |
5 |
Making marketing analyses |
5 |
Preparation of materials for marketing research |
5 |
Preparation and presentation of a marketing questionnaire |
5 |
Collaboration in the development of a marketing and business plan |
5 |
Sales and market analysis and market monitoring |
5 |
Following entities have contributed
The qualification standard was prepared by the Sector Council for trade and marketing. It has been established and licensed for this activity by the Chamber of Commerce of the Czech Republic and the Confederation of Industry of the Czech Republic.
Entities represented in the following work group have contributed:
Doma-Morava holding, a. s.
SOŠ podnikání a obchodu, spol. s r. o. Prostějov
Pramos, spol. s r. o.