Qualification Standard

Authorising body: Ministry of Industry and Trade
Group of fields: Business
Validity of standard: From 11/2/2022
Qualification level: 4

Qualification Standard

Vocational competence Level

Knowledge and comprehension of the basic principles of e-mail marketing

4

Knowledge and comprehension of the legal issues of personal data protection in e-mail marketing

4

Creation of and work with an e-mail address database

4

Creation of an e-mail campaign

4

Following entities have contributed

The qualification standard was prepared by the Sector Council for trade and marketing. It has been established and licensed for this activity by the Chamber of Commerce of the Czech Republic and the Confederation of Industry of the Czech Republic.

 

Entities represented in the following work group have contributed:

Střední odborná škola podnikání a obchodu, Prostějov

VENDI, s. r. o. Prostějov