|Ministry of Industry and Trade
|Group of fields:
|Personal Care and Services
|Validity of standard:
Plan and preparation of the media campaign based on the client´s request
Selecting the appropriate media, places and times for the location of the advertising messages with regard to the client´s request
Processing the media campaign budget given by a client, including the negotiation of prices of the media
Orientation in the professional media terminology
Obtaining the current data and information from media to process the media plan
Internal presentation of the media plan and budget
Following entities have contributed
The qualification standard was prepared by the Sector Council for printing, media and information services. It has been established and licensed for this activity by the Chamber of Commerce of the Czech Republic and the Confederation of Industry of the Czech Republic.
Entities represented in the following work group have contributed:
C&COM Advertising, s. r. o.
Stanislav Červ, Holly
OUR MEDIA, a. s.
Supraphon, a. s.