Qualification Standard

Autorizující orgán: Ministry of Industry and Trade
Skupina oborů: Business
Povolání: Purchasing clerk (audio, video)
Platnost standardu: From 19/6/2020
Kvalifikační úroveň: 4

Kvalifikační standard

Název odborné způsobilosti Úroveň

Selection of suitable radio and television stations and times to place commercials with regards to the client’s assignment


Drawing up a budget plan for radio and television media based on the client’s assignment


Budgeting for radio and television media purchase including price negotiation


Knowledge and comprehension of professional media terminology in the field of radio and television media


Obtaining current data and information from radio and television media needed to make decisions about advertising spots placements


Na tvorbě standardu se podíleli

The qualification standard was prepared by the Sector Council for printing, media and information services. It has been established and licensed for this activity by the Chamber of Commerce of the Czech Republic and the Confederation of Industry of the Czech Republic.


Entities represented in the following work group have contributed:

C&COM Advertising, s. r. o.

Stanislav Červ, Holly

OUR MEDIA, a. s.

Supraphon, a. s.