Qualification Standard
| Authorising body: | Ministry of Industry and Trade |
|---|---|
| Group of fields: | Business |
| Occupation: | Purchasing clerk (audio, video) |
| Validity of standard: | From 19/6/2020 |
| Qualification level: | 4 |
Qualification Standard
| Vocational competence | Level |
|---|---|
Selection of suitable radio and television stations and times to place commercials with regards to the client’s assignment |
4 |
Drawing up a budget plan for radio and television media based on the client’s assignment |
4 |
Budgeting for radio and television media purchase including price negotiation |
4 |
Knowledge and comprehension of professional media terminology in the field of radio and television media |
4 |
Obtaining current data and information from radio and television media needed to make decisions about advertising spots placements |
4 |
Following entities have contributed
The qualification standard was prepared by the Sector Council for printing, media and information services. It has been established and licensed for this activity by the Chamber of Commerce of the Czech Republic and the Confederation of Industry of the Czech Republic.
Entities represented in the following work group have contributed:
C&COM Advertising, s. r. o.
Stanislav Červ, Holly
OUR MEDIA, a. s.
Supraphon, a. s.