Qualification Standard

Autorizující orgán: Ministry of Industry and Trade
Skupina oborů: Business
Povolání: Purchasing clerk (print media)
Platnost standardu: From 19/6/2020
Kvalifikační úroveň: 4

Kvalifikační standard

Název odborné způsobilosti Úroveň

Selection of suitable print media and number of repetition of advertising messages to be placed with regards to the client’s assignment


Drawing up a budget plan for print media based on the client’s assignment


Budgeting for print media purchase including price negotiation


Knowledge and comprehension of professional media terminology in the field of print media


Obtaining current data and information from print media needed to make decisions about advertising spots placements


Na tvorbě standardu se podíleli

The qualification standard was prepared by the Sector Council for printing, media and information services. It has been established and licensed for this activity by the Chamber of Commerce of the Czech Republic and the Confederation of Industry of the Czech Republic.


Entities represented in the following work group have contributed:

C&COM Advertising, s. r. o.

Stanislav Červ, Holly

OUR MEDIA, a. s.

Supraphon, a. s.