Qualification Standard

Authorising body: Ministry of Industry and Trade
Group of fields: Business
Validity of standard: From 21/10/2022
Qualification level: 5

Qualification Standard

Vocational competence Level

Knowledge and comprehension of the business activities


Preparation, production and operation of the sales website (e-shop) and its subsequent management


Setting up the rules of advertising campaign in online marketing


Applying the principles of logistics in an online store


Negotiations in contact with customers


Following entities have contributed

The qualification standard was prepared by the Sector Council for trade and marketing. It has been established and licensed for this activity by the Chamber of Commerce of the Czech Republic and the Confederation of Industry of the Czech Republic.


Entities represented in the following work group have contributed:

VESNA, a. s.

Centrum Informační Společnosti, s. r. o.

O2 Czech republic, a. s.

MYPS, s. r. o.